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Gino Tocchetti




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The Knowledge Ecosystem: my blog


Questo blog non è una testata giornalistica, in quanto viene aggiornato senza nessun tipo di periodicità predefinita. Pertanto, non può essere considerato un prodotto editoriale, ai sensi della legge 62 del 7 marzo 2001. Le immagini inserite in questo blog sono tratte in massima parte da Internet; alcuni post sono effetto di reblogging; qualora la loro pubblicazione violasse eventuali diritti d'autore, vogliate comunicarlo all'autore.

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clipped from readwriteweb.com

On Monday we argued that Facebook’s call to users to subscribe to news outlets on the social network could soon make it the world’s leading news-reading platform.   Hitwise picked up on that story and ran some numbers today.  Their conclusion: Facebook already drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%).  Perhaps more importantly, though, Facebook, Google News (1.4%). and Google Reader together account for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites?  Google, Yahoo and MSN - portals and search engines where the editorial judgement is made by centralized algorithms and powerful front-page editors.

clipped from readwriteweb.com

On Monday we argued that Facebook’s call to users to subscribe to news outlets on the social network could soon make it the world’s leading news-reading platform. Hitwise picked up on that story and ran some numbers today. Their conclusion: Facebook already drives 350 times as much traffic to other websites in the “news and media” category (3.5%) as Google Reader does (.01%). Perhaps more importantly, though, Facebook, Google News (1.4%). and Google Reader together account for less than 5% of news sites’ total traffic. The #1, 2 and 3 drivers of traffic to news sites? Google, Yahoo and MSN - portals and search engines where the editorial judgement is made by centralized algorithms and powerful front-page editors.

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